Carrie Underwood was scheduled to headline too.

Country Music Fans Are "So Confused" After Garth Brooks-Led Festival Is Suddenly Cancelled

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Labor Day was set to be epic for country music fans, who were going to be treated to an all-new music festival in Panama City Beach, Florida. Kickoff Jam was scheduled for August 31-September 1, and the list of performers was not-to-be missed. Unfortunately, the event’s organizers have pulled the plug just two months before the festival.

The Kickoff Jam lineup included Garth Brooks, Carrie Underwood, Alabama, Randy Travis, Lauren Alaina, Randy Houser, and more. Some fans online complained about the high ticket prices (which ranged from $300 to $2,200 for the weekend event), but, as of May 4, the general admission tickets were sold out.

On June 8, the festival’s official Instagram account reported the news: “Kickoff Jam, the multi-artist country music festival originally scheduled for August 30 – September 1, 2024 at Frank Brown Park in Panama City Beach, Florida has been canceled. After the success of Gulf Coast Jam this past weekend in Panama City Beach, we realized the weekend after Memorial Day is a much better time to host a festival. So, we are going to cancel Kickoff Jam and provide refunds.”

The event’s organizers did not give any additional details and comments have been turned off on their Instagram and Facebook accounts, but a post on Facebook says, “Refunds have begun processing and already started being received back to the original payment method. All purchasers should have their refund within 7-10 business days from the announcement. Expect your refund by 6/21/24.”

The vague explanation has left fans scratching their heads. They headed to social media to leave their thoughts:

“I don’t understand how them finding a better time for GCJ affects kickoff jam, or why they didn’t just reschedule it for a non holiday weekend”
“But what’s the REAL reason?”
“But I wanted Garth Brooks 😭😭😭”
“I knew Garth Brooks and Carrie Underwood were too good to be true!”
“That story makes zero sense.”
“I’m so confused”
“This is all the way suspect.”

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Katie Bowlby

Katie Bowlby is Digital Director at Country Living, where she covers gift guides, product reviews, crafts, and TV shows like Yellowstone. She’s currently stitching up a cross-stitch pattern for the magazine’s next issue