Angel Reese is a brand par none. She has grown exponentially after winning the NCAA Championship title in 2022-23. Now even when she emerged in the WNBA, Reese gave the veterans a run for their money as she signed one brand deal after another. But one of the most awaited deals is the collaboration between Reese and Hershey’s Reese’s Pieces. As per TMZ, the two are looking forward to signing a major partnership that could make a place in the hearts of fans. But still, the deal seems to come a little late especially since Reese could have signed it in college due to one major reason.
Reese is a gifted athlete who had an NIL value of $1.8 Million. Though her deal with Hershey would not have changed a lot in her NIL but still would have been a good place to start for both Reese and the brand. Particularly, because the similarity in name would have benefited them both at that point. But Hershey’s came close to the name Reese although it wasn’t Angel’s.
The Hershey’s Reese Chapter
It all started in October 2022 when Hershey decided to market itself by giving all Reese-named college athletes an NIL deal. The method of promoting the brand was unique since every athlete who had the same name would automatically be taking the brand to their fans whenever they played. Their names behind their jerseys would reflect the same. However, Hershey took it one step ahead.
The $37.34 billion company decided to gift gear, football cups, and balls to 12 Reese-named college football athletes. It had various items including a custom blazer, chain, cup-links, and locker fridge. All this promoted the brand not only among the athletes and their viewers but also in the sport as a whole.
The names associated with Hershey’s Reese included Andrew, Brody, Cameron, Courtney, David, James, John, Max, Michael, Otis, Quinton, and Richard. But one major name who missed being a part of the deal was the balling sensation Angel Reese, and hence from October 10, 2022, her new upcoming deal with Hershey’s Reese looks to be 633 days late. And how Reese would have impacted the brand is something we can only imagine.
Angel Reese’s calculated impact on Hershey’s
Imagine Angel getting a share of the pie and inking her name into the deal. She had exceptional deals with some biggest brands in the country including Reebok, Raising Canes, Beats, and Goldman Sachs. She had an NIL value of $1.8 Million. Reese’s star power can be gauged from the fact that Reebok signed her as part of their emergence plans. Since then the 22-year-old has sported their shoes during important turning points in her career. This has made the sporting goods brand mainstream once again. Many similar results were achieved for Goldman Sachs.
As per trading view, the Goldman Sachs share price has increased an exponential 45.13% since last year. And a major reason for their unprecedented rise has been the signing of major athletes who give the brand a voice and also represent it on a big level. But for Hershey, the story has been quite different. As per the same site, the Hershey’s share price has declined by 26.13%. Imagine what Reese would have done if she had been a part of the deal when she was at her highest in college basketball.
Still even today it’s not too late and hopefully, Reese will ink a deal with Hershey. Fans would be looking forward to Reese’s pieces. She also had a custom shoe as a part of the collaboration and hopefully, much like how Hershey’s FMCG products sell, Reese, too, will have quickly had a clean swipe of her shoes if they are launched for the public. Till then, Reese and the brand can only hope to better their game.
Stay tuned for more such updates, and to follow what Shaq’s ex-agent, Leonard Armato, has to say about the infamous Shaq-Kobe feud, Caitlin Clark’s Olympic snub, and more, watch this video.
