Rihanna flaunts jewelry by Qatari label in new Fenty Beauty campaign

DUBAI: Fenty Beauty founder Rihanna unveiled the cosmetics brand’s latest campaign this week — and several of the snaps see the Barbadian superstar sporting rings by Qatari label Noudar Jewels.

Rihanna promoted the release of several new lip products in a sultry new campaign in which she sports a faux fur headpiece in a fiery shade of red. The pop superstar also shows off Noudar Jewels’ Henna Rings in the images.

Founded by Noor Ali Hussain Alfardan, the label seeks to “combine influences from the timeless treasures of Arabian civilization with a modernist take on luxury jewelery,” according to the brand’s website.

Noudar Jewels is known for its incorporation of Omani patterns reminiscent of mosaic work and henna-style designs. The label has been flaunted by the likes of Taylor Swift, Jennifer Lopez, Kendall Jenner and more.

In June, Rihanna turned to the Asian subcontinent for her jewelry look as she showed off pieces by two celebrity-loved Indian fashion designers to launch her Fenty Hair line. The beauty mogul combined jewellery by Manish Malhotra and Sabyasachi Mukherjee in one look, which she showcased on the red carpet in Los Angeles.

She wore a large choker with custom-cut rubies from Malhotra’s High Jewellery collection and a three-stone pendant featuring rubellite stones from Sabyasachi’s line.

The singer is known for sporting international designers and is a particular fan of one part-Arab footwear maven.

In January, Rihanna attended Dior’s couture show at Paris’s Musee Rodin while wearing shoes by her favored footwear designer, Romanian Jordanian Amina Muaddi. Rihanna showed off the Kim pumps from Muaddi’s eponymous brand. They are crafted in Italy from white patent-leather and have slim ankle straps punctuated with silver-tone buckles.

Barbados-born Rihanna is one of Muaddi’s most loyal fans.

She has championed her creations to lavish red-carpet events, fundraising galas, taking an off-duty stroll or stepping out to dinner.

In 2020, Muaddi helped design the shoes for Rihanna’s Fenty collection. The collaboration was so successful that it received the Collaborator of the Year award at the 34th edition of the FN Achievement Awards.